Google, Adidas, Amazon, Facebook with Pop Up store's - A Smart Move

Did you felt a risk while opening a business, introducing a new product in the market? Well, Pop up stores are the best to overcome such hindrances and test your venture in the market. But what are Pop Up Stores? Scroll down to know! 

Pop up stores or guerilla stores are the temporary retail stores varying from one day to six months. The demand/supply for the products presented in the pop-up shops is generally short-lived. Established in urban cities from 1990's such as Los Angles, New York, London and Paris. Pop up stores were the best way to create a sense of urgency in the consumer to sell the stock. 

This concept made a buzz in the market in 2004 by Rei Kawakubo, founder of the Japanese fashion brand Comme des Garcons, a premium fashion brand running since late 60's n Tokyo. The Pop-up store was utilised to spread the appeal for fashion in the area's where the trend was least accumulated. This strategy helped many brands in gaining new customer's. 

Why Pop up Stores are Benifaitory? 

Different Pop-up stores contain different benefits. Some of the key benefits of the pop-up stores are listed below- 

• Cost-effective and generate higher revenues as the location is occupied for a small period, so even if the business suffers the loss. The business can still save the cost of the company. 
• With lower location rents, pop up stores help the new start-ups too to analyse their product in the market, saving the huge cost. 
• A platform for reputed brands to test their new product and market strategies. It can also be one of the best ways to clear up the leftover stock by creating an instant buzz in the market. 
• Best for the seasonal products as they can sell the product according to their productions. 
• Highly promotion friendly enabling the brands to create a creative reputation among new customers by educating them about your brand. This makes the audience wish to check out that brand. 
• Great reachability as you can space the brand wherever you want to make the headlines with your pop up stores. 

Big Brands with Great Pop Up store's ideas

Facebook Cafe (Pop Up Store), London 

Facebook Cafe Encouraging Privacy check - Image Source

In 2019 Facebook gave free drinks to the consumer in London to check their private data. With the controversy surrounding Facebook, it was the most effective to educate the consumers about customising their data on Facebook. 

Adidas NDM Future House  

Adidas NDM Future House to Introduce New Sneakers - Image Source

To introduce their new shoe brand with the street culture vibe Adidas set up the pop-up store for 6 days/night at Shoreditch, London. With DJ sets, underground elements, film screening, art celebration made it the most hyped up pop shop. 

Amazon Smart House 

Amazon's Alexa Voice Pop Up experience - Image Source

By collaborating with various tech brands and with Alexa, Amazon created a full smart house in Westfield, London. This created a one to one experience for the customer to test the wide appliances and explore all the vast range of smart home devices. 

Google New Tech House Peek 

Google Pop up store to display their high tech goods- Image Source

Google used the pop-up store to present their new high tech products, which created a buzz in the New York resulting in many tech enthu's turning up at the store. It showcased pixel phone, Daydream VCR and Google home. 

Pop up stores are the best way to interact with the consumer for the period of time, establishing the bonds with the customer and keeping the touch in the market.